Social media was initially created to benefit individuals socially as the name implies. The name clearly indicates the primary operating environment of the platforms. And for a while, even up to today, individuals have been utilising the platform successfully for its primary purpose.
The form of media allowed everyday people to have the chance to express themselves freely.
Lately more gambling operators have been launching social games on twitter, Facebook, google plus, even on Pinterest, in order to reach their target public. You can visit https://www.casinoaus.com/casino-games/ to find out the online casino games that are trending on social media today.
For the first time since the introduction of mass communication, the tools of the trade where not controlled by the powerful. Anyone can publish anything regarding any topic from any place on the planet.
Today a passionate individual can get their message across to thousands of people. Social media allows an individual to communicate with people most likely to accept their beliefs. In its very nature social media brings together people of like minds and behaviours. It is these attributes that has led to the platforms being hijacked by businesses.
Businesses can target their Ads more efficiently on social media than in traditional means of communication. Mass media methods such as television, radio and newspapers have a lower return on investment than social media. Using these methods to target, a broad spectrum of the population will see the Ad. Including those that will never convert to buying customers. However on social media platforms such as Facebook it is possible to target a specific gender and age group living in a defined location. Ad campaigns can be so specific as to target people who have visited a specific site. This allows for high sales conversion rates on a minimum budget.
Social media is even credited with handing Trump the Whitehouse. Even the best gamblers didn’t see this one coming. Whoever managed to successfully predict the Trump victory needs to be playing online casino games for real money. That talent should not be left underutilised.