If you are looking to run a successful business, then you will be wise to look at other successful businesses to see how they have managed to do so well. A great example of this is William Hill as they have managed to adapt to changes in the market and demand for betting which have changed since the Internet flourished.
William Hill was well established as high street betting office business before the internet launched. However, as the Internet grew, high streets had less customers due to online retailing and the convenience of this. This meant that all high street businesses had to adapt and William Hill did just that. They still offer the over the counter betting services that they always have done but they also launched a very successful online business. They are currently one of the leading online betting and gaming providers to the UK online. Many customers prefer the flexibility of being able to bet online as they can do it at any time and from home. To start with that was the only option but as mobile phones improved and it was possible to use apps when away from a static Internet connection the options grew as well. William Hill was there every step of the way making sure that they developed with the changing market so that they had options available for every possibility that their customers wanted. They also expanded abroad into Australia, UK, Italy and Spain although they still have 82% of their business in the UK.
So you can see how William Hill sports betting has adapted to a changing market and this is something that all businesses need to be able to do. Some business owners feel that if one part of their business is not doing so well it is a failure of them to change and that they need to keep persevering. Although perseverance is a great asset, it is really important to understand that customers change their habits frequently and so it is not a failure of the business if things start to do less well but it could very well be an indication that there has been a change in what customers want. This means that it is very important to be flexible and willing to adapt so that the business can continue to flourish. [Read more…]