New rules governing betting and gambling in the UK, aimed at protecting consumers and ensuring fair play for all, have resulted in a raft of fines being dished out by the regulator. It’s certainly the case that casino operators have been working hard to improve their standards and the services they offer, but it’s clear that there’s more work to be done.
The latest operator hit by sanctions is Swedish online casino and sports betting firm LeoVegas, which is having to hand over a hefty £600,000 to the UK Gambling Commission for breaches of advertising and marketing standards. Altogether, around a dozen companies with betting and gambling operations in the UK have been fined for not complying with the newly introduced regulations. Total fines to date are around £19.8 million.
Taking the LeoVegas fine as an example of what operators are doing wrong, the Commission found that the operators had published forty-one advertisements that misled consumers. It did this, the Commission said, by not including necessary offer limitations in their ads and by not presenting those limitations in a clear enough way. [Read more…]